Joakim Strömholm began his career as a freelance photographer in 1967, contributing to daily and weekly press. Over the years, he has expanded his expertise, working as a photo editor and documentary filmmaker. With a focus on rock music, he has captured moments for numerous films, TV productions, musicals, and theater productions. Currently, Joakim also serves as a curator of his father's, photographer Christer Strömholm's, estate.